$12M in Revenue From Youtube Organic (Case Study)
How Charlie Morgan leveraged youtube to make it a $12M revenue engine.
This guy took YouTube and turned it into a $12M business-building machine. Sounds unreal, right? But there’s a lot to learn from how he pulled it off. I went onto learn how he did it let’s break it down.
YouTube: His Growth Engine
Charlie didn’t get here overnight. He posted over 300 videos, three times a week, and stayed consistent.
But it’s not just about pumping out content. Here’s what made his videos stand out:
Format: Long, detailed videos—most over an hour.
Style: No over-the-top editing or fancy effects. Just real, raw content.
Visuals: Simple whiteboards and titles that hook you.
Topics: Niche tutorials and value-packed insights you don’t easily find elsewhere.
He found a style that worked (inspired by Sam Ovens) and stuck to it like glue.
Building a Killer Community
Charlie didn’t rely on viral hits. He spent years:
Training the YouTube algorithm by showing up consistently.
Building a loyal fanbase who were hooked on his content.
Delivering real value, solving problems that mattered before chasing big numbers and he uploads sometimes videos even longer than 2-3hrs.
His community grew organically because the focus was always on helping, not just getting views.
Content Strategy: All About Real Value
Charlie’s content game is simple:
Solve real problems that people actually care about (you have to know your audience to solve thier problems in the first place).
Pack value into every single video—no fluff, just solid takeaways.
Tackle topics that others aren’t covering in the same way.
Stick to simple visuals, proving that it’s the content, not the production, that matters.
A Simple Funnel that Converts
While most entrepreneurs make their funnels complicated, Charlie kept his super straightforward:
No webinars, no low-ticket offers—just a direct funnel to book appointments.
Clear CTAs right in the video descriptions.
High-ticket coaching and courses that are simple but valuable.
Social proof everywhere—client interviews and testimonials to back it all up.
Simplicity was his key to scaling.
How He Scaled to $12M
Behind the scenes, Charlie’s business runs on systems and structure:
Products: Courses, coaching, and a community platform where his audience stays engaged.
Processes: SOPs for everything, ensuring things run smoothly as he scales.
Multi-channel traffic: YouTube is his core, but he drives leads from cold emails, Facebook groups, podcasts, and ads too.
A lean team: Sales reps, setters, and managers—everyone has their role, keeping things efficient.
PS: If you’re a Founder or a Coach looking to crush youtube and make it a revenue engine without the hassle that comes with it - Lets chat.