Founders - YouTube content doesn’t need to be VC-ready

you gotta test it like a good MVP.

(tell me that’s not a good hook:)

A lot of founders and business owners think they need a flawless strategy to kick off their personal brand on YouTube.

But here’s the truth: perfection is your enemy—experimentation is your best friend.

The real formula:

You should test 8-10 different variants of videos when you’re just starting out.

This means testing different:

• Lengths of videos

• Slightly different topics each time

• Slightly different targeting

• Different editing styles

• Different video structures

Result:

After you’ve tested 8-10 different videos, you’ll have enough data to analyze and know exactly what’s working for you and what’s not.

Your best content idea might come after testing 10 terrible ones.

Plus it’s not just for starting out—you should constantly test > learn > refine > repeat.

Double down on what’s working for you, and thank me later.