Give me 24 Minutes and I'll Teach You How to Make $1M
It just works everytime.
Michia Rohrssen's recent video hit 247K views in 12 days - 48x outlier.
Broke down exactly why it went viral so you can replicate the formula.
Most founders create solid content but struggle to break through the noise. This video nails the psychological triggers that make people click, watch, and share.
Bit of heads up blokes, you can’t copy “Mii-ki-yah's” credibility just like that…
$110M exit story, but you absolutely can learn from his video, share your own domain expertise and credibility.
The Performance Numbers: → 247K views in 12 days
→ 455 views per hour sustained
→ 48X outlier score
Thumbnail Psychology:
The winning format combines three power elements:
Authority Anchor: "$110M EXIT" creates instant credibility. Most business thumbnails lead with promises - this leads with proof.
Certainty Signal: "It just works every time" eliminates the biggest viewer fear - "what if this doesn't work for me?"
Professional Setup (adds to the video but not as a huge of a factor): Podcast mic + warm lighting = serious expertise without intimidation factor.
The A/B test shows why this works. "Here's what you're missing" feels like another lecture. "It just works every time" feels like a guarantee & also adds to the title verifying it.
Title Breakdown: "Give me 24 Minutes and I'll Teach You How to Make $1M"
Time Specificity: 24 minutes (not 20, 25, or 30) stops the scroll. Weird numbers create pattern interrupts.
Personal Ask: "Give me" creates relationship before clicking. Most titles demand attention - this requests permission.
Teaching Frame: Removes sales resistance. People want to learn, not be sold to.
Massive Outcome: $1M promise with tiny time investment creates incredible perceived ROI.
Intro Structure (See full breakdown in the visual):
The first 6 paragraphs follow a psychological journey: → Hook with binary choice → Credibility establishment
→ Pain point identification → Vulnerability and relatability → Solution metaphor → Authority borrowing
Each paragraph serves a specific psychological function. No wasted words.
What You Can Replicate:
1. Lead with proof before promises
2. Use weird specific numbers that stop scrolling
3. Address failure fears, not just success desires
4. Create certainty language around your method
5. Build psychological journey in your intro
6. Stack multiple frameworks as value
The content knowledge is his. The packaging psychology is universal.
Now again DO NOT copy exactly what he says in the video if you wanna create a video like this just understand his video structure and fill the video with your own domain expertise.
Loved doing this see you next time.
By the way, if you want to scale your personal brand on YouTube and turn it into a revenue engine, book a call. here.