There’s a quiet revolution happening on YouTube.
Not the “look at my morning routine” creator stuff.
I’m talking about a repeatable system that business owners are using to pull in high-ticket leads without going viral, running ads, or spending $1 on fancy production.
We used this exact setup to book 50+ calls for a client,
This isn't influencer marketing. It's business YouTube.
Here’s how it works:
Step 1: Top-of-Funnel (Get the Clicks & Cold Viewers)
With this content, the goal is simple: get clicks and eyeballs on the channel.
Now, you don’t have to go outside your niche and dilute your audience—but you do need to capture as much of your market as possible.
Some realistic view benchmarks:
Real estate niche: 30k–100k max attainable views
TikTok shop niche: 10k–200k (even 500k if the video is strong and given time)
Facebook ads niche: 5k–50k, with potential to grow over the long term
So how do you actually get these views?
By identifying gaps in the market or spotting videos that are disrupting the norm.
Example:
In the real estate niche, I saw a video recently pull 92k+ views in 4 weeks.
Why did it do so well? Because it saw an opportunity in the market.
It found a gap, filled it, and made it easy to consume -just 7 minutes long with clean, compelling packaging.
You need to hunt for disruptive ideas for your top-of-funnel content.
And always ask yourself:
Can this idea hit my desired view count?
Is there data on YouTube to back it?
If not? Scrap it. Move on.
These videos aren’t made to sell.
They’re made to pull cold viewers into your ecosystem fast. Think of them as video lead magnets.
Step 2: Middle-of-Funnel (Build the Trust & Audience)
Now it’s time to nurture.
This is where your videos should feel like free consulting sessions for your dream clients.
But be careful - you still want to rely on data.
Don’t just create content based on gut feelings.
Do this instead:
Search for high-performing topics
Understand your ICP’s pain points
Speak like you’re talking to one viewer - like you’re their therapist, helping them solve a real problem
This is where your content stops being “content”...
…and starts feeling like a solution.
Step 3: Bottom-of-Funnel (Close with Proof)
Here’s where you collect dinero.
Just break down real client wins:
What was broken?
What did you fix?
What changed?
You can use:
Client interviews
Case studies
Video sales letters
Don’t have case studies yet?
Just go deep on value. Show that you know your shit.
If you’ve got a legit offer, you don’t need a massive audience.
You need structure, messaging, and proof.
This is how you turn YouTube into a lead machine that works while you sleep.
No ads.
No gimmicks.
Just execution.
PS: If you want me to implement this in your business and scale your own personal brand that books 10-50 Calls with just 1-3 hrs a week?
Book a call - Cal.com