Why Boring B2B Niches Generate More Revenue From Youtube

“I sell B2B; my niche is too boring for YouTube content.” — Wrong.
The more niche you are, the more revenue you’ll generate from YouTube.

Here’s how.

As the saying goes, “niches make riches.”

When creating content on YouTube as a B2B service founder, you have to consider the concept of TAM (Total Addressable Market).

For example, if you pick a broad topic like “agency growth,” it has a fairly large TAM.

But that doesn’t mean it’ll get you leads—which is what we’re after.

To generate high-quality leads, you need to narrow down your TAM so viewers without purchasing power won’t spend much time on your content.

For instance, if your niche is “how to run Facebook ads for e-commerce brands,”

this topic targets your ideal customers.

This is why focusing on a specific niche will produce more revenue than trying to appeal to a large TAM and chasing virality.

Or you can also use another strategy called:

Attention
Authority
Conversion

(but more of this later).